EngagementOverview
A client-facing overview of the research, diagnosis, proposed treatments, and testing produced from the MECLABS Institute platform for Travel Leaders Network — focused on the pages that move prospective travelers from search to a specific agent.
Where we’re focused
Travel Leaders Network identified five page areas across travelleaders.com as candidates for this engagement. Work on Promo Pages, Blogs, and Email has already been completed.
The work follows one sequence: Research → Diagnosis → Proposed Treatments → Testing. Agent Search Results and Agent Bio have been analyzed. Two Agent Search Results wireframe versions are now in Proposed Treatments for review; Agent Bio hypotheses and mock-ups are still pending other test results.
Design 1 (original v4) and Design 2 (additional recommendations), grouped together.
Page inventory
- 01Completed
Promo Pages
travelleaders.com/promotionsTemplated promotional pages that typically expire ~30 days after going live. This work has been completed.
- 02Completed
Blogs
travelleaders.com/travelbetterTemplated editorial content across categories such as Destination Bliss, Travel Experiences, and Travel Inspiration. This work has been completed.
- 03In scope
Agent Search Results Page
travelleaders.com/find_travel_agent → /agentsThe first page a visitor lands on after clicking 'Find a Travel Agent', and the narrowed results page (e.g. filtered by interest such as 'All Inclusive').
- 04In scope
Agent Bio
travelleaders.com/agent/…/bio/…Individual agent profile pages reached from the search results. Primary conversion surface for connecting a prospective traveler with a specific agent.
- 05Completed
Email
Promotion / blog-linked email sendsMarketing emails that link to Promotion Pages, occasionally with an embedded blog. This work has been completed.