MECLABS Institute
Value Proposition · MECLABS Marketer-Philosopher

Conversion Training

Five short video lessons on value proposition — the Explain and Persuade arc from the MECLABS Marketer-Philosopher curriculum by Flint McGlaughlin. Each lesson opens on courses.meclabs.com, with a full lesson brief and the key insights on this site.

  1. 01
    YES, I understand· ≈ 15 min

    Value Proposition Definition

    Optimize your conversion rate with this powerful question

  2. 02
    YES, I understand· ≈ 10 min

    Value Proposition Danger

    If you make this mistake your offer's value does not matter

  3. 03
    YES, I believe· ≈ 12 min

    Value Proposition Credibility

    3 ways to help people instantly believe your message

  4. 04
    YES, I want this now· ≈ 12 min

    Value Proposition Power

    3 ways to intensify the force of your value proposition

  5. 05
    YES, I want this from you· ≈ 6 min

    Value Proposition Strategy

    Everything you need to know in 6 minutes

Cross-reference

Apply it → Value Prop Research

The audit, priority audiences, and messaging applications you paid us to produce.

Open
Cross-reference

Diagnose it → Conversion Diagnosis

See the framework applied against live TLN funnel pages.

Open